Engage your audience
with knowledge-driven marketing
Insight fuels impact.
Insight fuels impact.
How do you grab – and keep – people’s attention?
For over 11 years, I’ve repeatedly tackled this evolving challenge. My approach to marketing is to provide value for both businesses and their target audience. With a deep, thorough understanding of a product or tool’s features, I not only ensure optimal positioning but also highlight genuine value for consumers, leading to greater customer satisfaction.
Guide the way:
Understand the need for standout, helpful marketing
I specialize in transforming complex content into snackable bites. Whether you’re looking for standout video production, educational product content, or dynamic social media campaigns, I’m ready to help your business shine in today’s competitive market.
With a background in Communication and Film Studies, along with hands-on experience creating content for both B2B and B2C, I specialize in delivering compelling marketing strategies.
From written and video content in both English and Danish to expertise in industries like web design, eCommerce, AI, structural dynamics, home goods, and gaming, I’ve had the opportunity to work with both start-ups and industry leaders alike.
Want industry or team-specific marketing?
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My expertise in understanding new tech features, creating instructional content, positioning product launches, and marketing B2B products makes working together a natural fit.
I understand how to communicate product features and technical details to both technical and non-technical audiences.
I can help translate technical features into customer value.
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I have direct experience creating e-learning content and working with help centers.
My ability to translate product knowledge into educational content aligns perfectly with this sector.
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Whether a marketing agency or department, I can help. I am highly versatile as I am an all-around content creator who can produce diverse content (written, video, motion graphics).
I can craft content that aligns with both business goals and customer needs, enhancing product positioning, user engagement, and customer education.
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Need marketing assistance in a field other than those listed above? Let's see if I can help.
Throughout my career, I have created content for both B2B and B2C - and on topics from gaming, home goods, structural dynamics, and software.
I was not an expert in any topic before I started a role, but I took the time to research and ask questions.
What skills do you need?
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My experience working closely with development teams to understand product features and my ability to communicate these to users can help you with your Product Marketing needs. I bring experience from positioning new product launches, gathering customer feedback, and creating educational product content.
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My experience in creating many types of content (blogs, social media, video content, motion graphics) and understanding how to translate complex technical features into engaging, easy-to-understand content can help you with your content marketing needs - especially in the Tech and SaaS industries.
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My work with e-learning, help centers, and how-to video demonstrates my desire to engage and retain customers by helping them succeed. With the right educational materials, I strive to ensure that users know how to use the product and are satisfied, rather than frustrated.
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My experience creating video content (screencasts, motion graphics, Figma prototypes) can help you engage with your target audience - whether you wish to educate users or market new products.
Content Creator
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Product Marketer
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Content Creator + Product Marketer +
What makes great product marketing?
A marketing team that knows the product.
Especially for SaaS and tech marketers, it is important to:
Use the product
Test updates
Present demos to clients
Gather feedback and suggestions
Listen to actual problems and use cases
Use customer terminology
Position product to fit user needs
Gather additional insights from sales and support
About
I am a Minnesota native whose education in Communication, Film, and Scandinavian Studies led me to Denmark. Now, after 13 years, I happily reside in the greater Copenhagen area with my family.
